Indoor video advertising in Moscow

Indoor DOOH advertising is displayed on video stands in fitness centers, cafes, and other businesses.

Locations in Moscow where video advertising screens are installed

The screens have been installed in Novaya Riga, Khoroshevo-Mnevniki, Maryino, and other areas of Moscow and the Moscow region. Please contact our manager on Telegram to provide you with specific locations for the advertising screens.

Video screens are installed in fitness centers, cafes, clinics, and dry cleaners.

This is what the locations where video screens are installed look like. The screens display your content, interrupted every three minutes by your ad.

Cost of advertising on screens

цена и стоимость видеорекламы в Москве

Calculation of placement costs

🟢 Base rate: 1 ₽ per impression

🟢 On one screen: 12 hours of work / block every 3 minutes = 240 impressions per day (240 ₽)

🟢 There are 5 screens in the location: 240 x 5 screens = 1,200 impressions per day (1,200 ₽)

🏁 Monthly budget: 36,000 ₽ (1,200 ₽ * 30 days)

The price for placement in one location is 36,000 rubles per month for 36,000 impressions.

FAQ

How long is a commercial?

By default, one ad impression lasts 10 seconds. This means that one impression is counted as your ad banner being displayed for 10 seconds. If you want to display longer—20, 30, or more seconds—this will be counted as 2, 3, or more impressions, respectively.

Who makes the advertising banner?

The advertising banner is created by the advertiser (you). We can provide the services of our contractors, who will create a banner for you from your media materials for an additional fee.

What is the format of the advertising banner layout?

The advertising banner plays without sound and can be either horizontal or vertical, depending on the orientation of the screens at your chosen location. The banner can be a JPG image for display on a Full HD monitor with a 16:9 aspect ratio, or it can be an MP4 video. Here’s an example of a horizontal and vertical banner:

indoor рекламный баннер в мск
What is the minimum order, what is the maximum?

The minimum order is one ad impression per location for one month. On average, a location has five screens, runs for 12 hours, and repeats every three minutes. The cost per 10-second impression is 1 ruble. This means the minimum order is 36,000 rubles per month. The maximum volume is 50,000,000 impressions per month.

Точно ли будут реальные показы, что будет, если экраны выключат

All screens are equipped with our software, which ensures content is broadcast. We know at any given moment what content is currently on the screen, how many times it has been shown, whether there is an internet connection, and whether the screen is working. If a screen is off or not showing ads, we automatically record this. Only actual impressions are counted, and real statistics are provided.

What is the approval process? What ads can be shown in which locations?

The approval process is quick and easy, and can be done through your manager. The main criterion is that the advertised business cannot provide the same services as the location where the screens are installed. This means you can’t advertise another fitness club in a fitness club, or another restaurant in a restaurant. You can get a quick response from your manager on Telegram @fil_and

How can you see how advertising works in reality?

Sign up for a demo, and we’ll show you how it works on existing screens. Email us at info@fmade.ru

Cases

Автопрайс

Premium car dealer.

Increased brand awareness in the Novaya Riga local area by 25%.

GymBalance

Network of gymnastics sections.

The number of branded queries increased by 20%.

Rigazzi

Italian bistro.

Increased traffic to the establishment by 35%.

Companies we cooperate with

An example of a screen with an advertisement placed: